{{ (moduleVm.actions && moduleVm.changeStatus) ? moduleVm.status : '' }} Pharmaceutical Advertising: The Cost for Fantasy over Reality Evidence for the Prescribing CNS

Purpose of Activity

To provide information on direct-to-consumer pharmaceutical advertising (DTCPA).

Learning Objectives/Outcomes

After completing this continuing education activity you will be able to:

  1. Outline trends in DTCPA since 1997.
  2. Identify DTCPA techniques as well as advantages and disadvantages of this marketing strategy.
Price: $12.95

Credits:

  • ANCC 1.0 CH
  • DC - BON 1.0 CH
  • FL - BON 1.0 CH
  • GA - BON 1.0 CH

Lippincott Professional Development is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center's Commission on Accreditation. This activity is also provider approved by the California Board of Registered Nursing, Provider Number CEP 11749. Lippincott Professional Development is also an approved provider of continuing nursing education by the District of Columbia Board of Nursing, Florida Board of Nursing, and Georgia Board of Nursing, #50-1223.







Test Code: CNS0719
Published: Jul/Aug 2019
Expires: 6/4/2021
Passing Score: 12/17 (70%)
Authors: Patricia Anne O'Malley, PhD, APRN-CNS